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It Jeans



About IT Jeans

Finding the perfect pair of jeans can be a daunting task, but The Denim Shop offers a comprehensive selection of It Jeans for incredible prices. It Jeans are known for their flattering fit and fabulous quality, and with prices at The Denim Shop and Free Shipping over $100, you can’t find a better value.


Based in Los Angeles, designer Kimmy Song launched the !iT Jeans brand in 2003, which exploded almost overnight. After the It Jean line was discovered on Oprah and featured in O Magazine, the demand has been insatiable. Recently featured in Seventeen, Elle, Teen Vogue, Life & Style and People, give !iT jeans a try!


It Jeans are available in a variety of styles to flatter almost every body type. Here is a brief style guide to help you get started:


• It Jeans Hottie – Available in multiple inseams and washes; fits most body types.
• !iT Jeans Diva Jean – Roomier hips and extra coverage in the back for curvier body types; also available in a variety of inseams and washes. The It Jeans Diva Jean is one of the most popular styles.
• LaDiva, Dream Diva and Milano Trouser Jeans – Wide leg styles that can be dressed up and worn to work
• Rising Starlet, Star and Gem Straight Leg Jeans – Classic straight leg fit

Last year, !iT Jeans denim capris and trouser shorts sold out year extremely fast, and we expect the same this year. The Candie Crop is similar to the Hottie and has a cuffed leg, while the Dallas Diva version is the capri of the Diva jean. And the Penny short has an incredible fit and has been extremely popular over the past three years due to its amazing fit and versatility.


!iT Jeans introduced organic denim made from organically grown material that’s darker in nature. This happens because fewer chemicals are used when processing the denim. Many times they are sturdier and hold their shape better.


Note: Because of the demand for !iT jeans, it is hard for us to keep all of the sizes in stock. If the size you need is out of stock, please e-mail us and we can let you know when they will be available again.