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Shop with us at The Denim Shop for the best style.selection.value.

Our Mission

SELECTION The Denim Shop offers you a great selection of the brands you love. We're not one of those "mega sites" that offer every style and color of each of the brands we carry. We try to cut through the clutter and offer only the best styles of each brand so you don't have to wade through a sea of undesirable styles! We only sell merchandise that we buy directly from the manufacturer so our selection is always 100% authentic.

STYLE We try to interpret all of the broad fashion trends into the looks that "normal people" would wear. We try to be fashionable without following over the fashion cliff!

VALUE Fashion doesn't have to be unaffordable. At The Denim Shop we try to gear our assortment toward moderate priced brands mixed with some of the best in premium denim.

Our History

OUR LOCATION Our business is located in Hope, Arkansas. Hope is the home of the World's Largest Watermelon, the Birthplace of President Bill Clinton, and hometown of former Governor Mike Huckabee. We're a small town with a population of 10,500. It's one of those towns where everybody's connected whether directly or indirectly and your name is one of your most prized possessions.

OUR HISTORY The Denim Shop is actually only one department in a store called Martin's. Martin's first opened its doors in 1959 as a simple shoe store in downtown Hope. Later on they opened a second store in Hope and a third store in Prescott. In the 80's changes in the economy and town structure led Martin's to open a free standing location closer to the interstate. With this store opening, Martin's took a big leap of faith and jumped into the world of clothing and accessories. The demand was impressive and led to three expansions over the next 15 years including the addition of Clinique and Estee Lauder.

Feeling that it had reached its full potential in Hope, Martin's decided to branch out and launch it's first website, The Denim Shop. The original goals of the website were to reach new customers and broaden the denim assortment for its existing clients. The response has been more than anyone could have imagined. Sales have been increasing every year since the website launched due to all of the amazing people who have given us the chance to serve them.